‘do follow’ ‘no follow’

These are expressions that relate to links between websites, whether they are linking to your site from an external site, or relating to a link within your site going to a third party. For instance, you may want to link to a client, or a supplier may want to link to you.

The ‘follow’ status is used by indexing ‘bots’ (Google mini-programs that ‘spider’ the internet looking for links between sites) as an indication of whether any ‘kudos’ form the link should be shared from the source to the target. For instance a ‘do-follow’ link from a renowned site can be beneficial in terms of the way your site is viewed by a search engine. In most cases, links are ‘no-follow’ because Google regards the overuse of ‘do-follow’ links as generally a negative indication possibly flagging up a ‘link-farm’ trying to ‘game’ the indexing process.

A few years back, it was common practice to build up links by ‘buying’ posts with embedded ‘anchor links’ from bloggers willing to participate in such schemes. Eventually Google caught up with this process and virtually pulled the plug by penalising sites which it considered had used these tactics. In most cases, it was third party ‘SEO’ companies who generated these links in the first place. The result is that many sites are reluctant to provide ‘do follow’ links and by default provide ‘no-follow’ – This achieved using a bit of HTML code called a tag which looks like this: rel=’nofollow’.

It is important to note that a real visitor to a site with a link (as opposed to a ‘bot’) may click on the link and will end up at the target – so in terms of getting visitors to your site, having any type of links are important – however a ‘no follow’ will not help in terms of SEO. As someone who firmly believes in organic SEO, I am not so concerned about whether a link is ‘no-follow’ because I am more concerned with building links that will drive targeted traffic to a site.

4 thoughts on “‘do follow’ ‘no follow’

  1. I kind of agree with you. But in all this process you cannot forget about the strong backlinks and it is only possible when you post your articles and blogs on do follow websites and blogs. Yes you can drive the traffic to your website through no follow website but it will be temporary so you have to focus on do follow websites. Web directories were also penalized by google 2 years back but now again few of the web directories are back into business and you can submit your business but obviously you have to be careful while choosing directory at first and then category on 2nd. If you are able to choose these 2 things as per guidelines of google then all hails to you.

  2. Hello, i read your blog from time to time and i own a similar one and i was just
    wondering if you get a lot of spam responses? If so how do you prevent it, any plugin or anything you can recommend?

    I get so much lately it’s driving me mad so any support is very much
    appreciated.

  3. Thanks for all your comments, sorry I was so slow to respond, I am always busy with various projects… I just filtered out around 50 spam comments, so I feel what you say Kiersten. I think we use ‘stop spammer’ on some projects, but it is not free – I think probably the first thing is to use verification such as ‘captcha’ to ensure your visitor is real rather than a ‘submit form bot’. After that, you will still need to ensure you are not been spammed by a ‘live’ visitor. I am sure there are plug-ins that would check IP addresses etc, but bottom line is that you can keep all comments needing approval, that way, they can spam you, but it has no effect…you will need to check your comments more regularly that I have though… Emma, I wrote about web directories in another post, and I agree they can be valuable. I have also posted about the specific directories that I use.

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