Databases

databases

Now I’m not talking about MS Access or MySQL databases, I am talking about keeping contact details for your clients and contacts. Every now and then (without spamming) it;s good to let your ‘audience’ know that you are still around and available…

Your database might be as simple as your MS Outlook address book – so it’s important to firstly know where you can find all the email addresses/phone numbers etc.. that you need – and that you maintain that database, back it up and fill it up with as much relevant data as you can.

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SERP – Search Engine Rank Page

SERP search engines

I prefer to think of SERP as being Search engine rank POSITION, but popular usage has it as ‘page’. This is basically where your site comes in the hierarchy of search results delivered by your search engine when you search for a particular word or phrase.

Let’s not kid ourselves, I have done two posts already on this new blog and have yet to use the ‘G’ word… There is one master of search and that is GOOGLE. If you are looking to optimise, then Google is your master like it or not.

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SEO – search engine optimisation

search engine optimisation

SEO is often seen as a black art, but there is a largely transparent aspect to search engine optimisation and most webmasters and site owners should attempt to get to grip with the basics. There are only really two areas to be concerned with:

  1. Off-site optimisation

Off-site concerns itself with getting external links to your website from established websites. This is not always simple to do because in many cases, the other sites that are getting good results for the search terms you are interested in are actually your competitors. If this is the case, then you may want to see if you can get links from your suppliers or from web directories or any trade organisations in your field of work.

Ideally, you want these links to have an ‘anchor text’ which contains a search term that you are ‘optimising’ for. I will write more on search terms in another post, but please comment if you want me to expand on anything I have written here…

  1. On-site optimisation

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The first blog entry

websitetastic blog

Introduction

Websitetastic is all about making the internet accessible for the little guy, blowing away the myths and making SEO simple.

In the blog I will be exploring some ‘plug-ins’ that have been used in various sites, bringing in relevant internet news and talking about the simple SEO methods that anyone can use to push their site up in SERPs.

I have used some specific terms already – so my first blog posts will be used to explain the terms SEO (Search Engine Optimisation) and SERP (Search Engine Results Position), I will go on to expand on these themes, bring in some relevant internet stories and intersperse these posts by examining some of the plug-ins I have used (or uploaded and then trashed).

Plug-ins are little WordPress add-ons that can be used to add functionality to a WordPress blog or website. WordPress is the platform I am using to build this website and to build websites for clients – it offers a platform that is easy to log in to and make changes and updates. This is a good solution for a client who does not want to get bogged down in the details, but wants a great-looking functional website.