In the past, I have ‘tracked’ SERP results by ‘hand’, typing in various key search terms into Google (making sure I use the local Google.co.uk search) and painstaking logging the search results on a spreadsheet. I end up with a table which has a bunch of search terms down the left-hand side, and the page and position for a given search on a given date going along the top. My final column is an indication of whether the results are getting better or worse using a simple ‘true/false’ statement.
This week I discovered a free online tool which does exactly that for me. Continue reading Search Results Tracking